About Us

Cancer care has never moved faster—or been harder to keep up with in the community setting. In Practice is the answer: a clinician-first oncology resource that helps busy teams keep pace as breakthrough data arrives constantly, guidelines evolve, and real-world constraints leave little time to search, sort, and synthesize what matters most. Improving outcomes takes more than information. It requires a modern oncology resource that delivers solid clinical evidence and disciplined editorial integrity—in a format that keeps every member of the cancer care team informed, aligned, and empowered to act.

How In Practice Is Different

• Turn evidence into action: We go beyond summaries to clarify implications for real-world decision-making—patient selection, sequencing, monitoring, and supportive care
• Built for community reality: Content is curated for the constraints and complexities community teams manage every day—access, staffing, prior auth, infusion capacity, and referral dynamics
• Credibility you can stand on: We anchor insights to guidelines and major congress data, cite sources clearly, and explain what’s known, what’s changing, and what’s still uncertain
• Align the entire care team: Role-relevant content supports shared understanding across physicians, APPs, pharmacists, nurses, and navigators—strengthening coordination and amplifying impact through communication

In Practice is built on Amplity’s heritage of trusted oncology education—shaped by decades of experience building other trusted platforms like the Journal of Oncology Navigation & Survivorship (JONS) and Oncology Practice Management (OPM), and The Oncology Pharmacist (TOP). And now, that legacy expands—bringing high-integrity clinical and editorial content to community practitioners at the speed of care, so the whole team stays connected, aligned, and ready for what’s next.